"so much trouble in the world" - Bob Marley
Spike Lee is still working with Nikee. I have had this on going theory that great men of the past would do commercials...hell why not everyone else is. Bob Marley would be selling Crest. Maybe instead of sermon on the mount, the son of man would have an info-mercial, Martin Luther King Jr. speeches would be sponsored by Kool his cigarette of choice. I'm not knocking media, maybe my concern is the move toward catering to the lowest common denominator of the public. Or maybe it's the information that the media conglomerates choose to disseminate. I bring this up because I came across this site and this article…
A man called JON CARAMANICA (not his real name) wrote in the New York Times last weekend about how even NIKE and Spike Lee (aka MULES INC and Mars Blackmon, Senior Stable Boy) are putting Jordan out to pasture.
The story is awesome especuially for capturing the gradual psychological horrors of a once great man coming to grips with his mortality but not coming to grips with it, about a candle that burned out before the legend ever did, about a man who is aoutlived by his boots, and the pain of other analogies! The Death of a Salesman!
It should be called THE OLD MAN WHO LIVED IN A SHOE!!!
You cant see the article online, but one really great part was this:
"To remain relevant - or rather to avoid a slow erosion of integrity - Brand Jordan is slowely shifting its association away from the faiible individual (VERY GENEROUS JON) aqnd toward the unassailable image frozen in memory. SO in a recent series of ads, the idol is being killed off, one 30-second clip at a time."
Ads SEE THE ADS HERE
btw NIKE, you are WAY too late to stop the "erosion of brand integrity". Did we learn nothing from World War 2? There was a reason that Goebbels Active Wear brand was suddenly last years look when the Thrid Reich fell.
One day soon, kids wont even know Michael Jordan was a real player, he'll be like Colonel Sanders. No one will know he was a real dude, with real chicken seasoning skills, they will think MJ is just a logo, a mascot,not a real guy who could really dunk and intimidate his family and was a joyless predator and who ate real white peaches.
And thats fine with the wizznutzz. We say Mike is Dead.
A he died doing what he liked doing best, being a a pawn in a game of soulless materialism.
I thought it was a good point. My position was and continues to be, let that man live his life, but you have to admit it’s an interesting point of view.
In other news…I have found a new way to waste time and money. I want to buy all of these (see below). What can I say…I’m a big kid.
if any one is interested, this is the company that makes them...its weird, I was never really into action figures as a kid. Mabey its the level of detail, and now I have point of ref....nevermind, I'm just a big kid. I am really beginning to belive that the best things come from Asia.
Side note, I just found out that my grandmother used to work for this resturant.
posted by Apocalypse at 6:32 AM
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